An organizational change expert beside the executive team.
No CEO can face inward and outward at the same time. The Virtual 2ndCEO model pairs an outward-facing chief executive with an inward-facing counterpart — someone with the time, focus, and experience to mature the organization while the CEO moves it forward.
You move the company forward. I move its capability upward.
Chief Executive External focus — you
- Sales, branding, and marketing
- Partnerships and alliances
- Scaling and internationalization
- Investor and board relations
- Speaking, news, and public relations
- Conferences and networking
Chief Enabler Internal focus — me
- Workforce and corporate culture
- Employee engagement and innovation
- Operations and service management
- Team collaboration and training
- Technology, intranets, and cloud
- Project management and execution
Holistic strategy is everything.
Most performance initiatives fail because they chase a new problem every week. The alternative is sequencing: deciding what should improve in each area of the business, and in what order, so each change reinforces the next — a collective upgrade of the entire organization rather than a series of disconnected fixes.
I work almost entirely remotely, through the same collaboration tools I help companies adopt. And I don't measure engagements in hours of effort expended — the only meaningful measure is whether the organization is maturing from the inside out.
How engagements work
My consulting practice is intentionally small. I accept a limited number of Virtual 2ndCEO advisory engagements each year.
- Rate: $925 per hour
- Initial commitment: 5-hour minimum block, paid in advance as a deposit toward the engagement
- Format: remote, via the collaboration tools of your choice
If that structure fits your situation, email sam.roberts@2ndceo.com with a paragraph about your company and what you're trying to change. I respond to every serious inquiry.